MiamiRealEstateKing

Redesigned Realtor.com launched

In NAR, real estate on October 13, 2010 at 11:01 am

CAMPBELL, Calif. – Sept. 29, 2010 – Move Inc. today launched a redesigned Realtor.com website. Move provides the day-to-day technical support for Realtor.com, which is owned by the National Association of Realtors®.

The redesigned Realtor.com, according to Move, is backed by new technology that integrates multiple search capabilities to help consumers find their property faster and connect more easily with local real estate experts.

“A primary objective for the redesign was to create a search experience that places more information in the hands of both Realtors and consumers, supported by technology that enables Move to make fluid platform innovations,” says Steve Berkowitz, chief executive officer of Move, Inc. “The new site also empowers real estate professionals to be clearly positioned as local experts in a manner that keeps them central to real estate transactions.”

According to Berkowitz, a visitor can now find active listings, new construction, rentals and off-market (recently sold) properties using a single search on the Realtor.com home page. Buyers and real estate professionals can now find active listings alongside sales and tax history from sold listings, and other relevant property data that reflects local market trends.

“Streamlining the search experience … vastly improves the speed at which data is surfaced in a more organized fashion,” Berkowitz says.

Another new feature is the Spotlight module – a content-driven widget continuously updated with market insights, information and real estate technologies developed by Move that enhance the search experience. Through the Spotlight module, buyers and sellers can also quickly access Realtor.com’s free home valuation service for information about local market conditions and, in the process, recognize the value of working with a Realtor.

Property listings on the new Realtor.com now organize information so prospective buyers can better evaluate, compare and locate properties of interest. As part of the redesign, the listing detail pages provide a categorized, at-a-glance summary of each property listing that better displays price and lot size, the number and types of rooms, the interior and exterior features, and more. The new listing detail pages also provide the most recent property details updated directly from Move’s Multiple Listing Service (MLS) partners, as well as the number of days each property has been displayed on the site. When available, the property’s sales and tax history is provided along with standard information such as school ratings, property information, virtual tours and the agent’s other listings.

A new map experience includes the same integrated experience with separate icons for sale, off-market or sold properties. The interactive maps, generated by Microsoft’s Bing Maps, provide driving directions, estimated values of neighboring properties, median income, nearby listings and nearby points of interest, such as hospitals, police and fire stations, places of worship, libraries, restaurants, post offices and more. A new “Nearby Schools” section displays public and private schools, and school ratings.

“The integration of Move’s proprietary technology with these new design changes creates an exciting opportunity for today’s buyers to expand their expectations of how to search for a home on Realtor.com, what to expect as they explore neighborhoods and local market trends, and how to find the right real estate professional,” says Errol Samuelson, president of Realtor.com.

“In addition, Move’s commitment to keep real estate professionals central to the transaction is reaffirmed on the new ‘Find Realtors’ landing page,” Samuelson explains. “By combining features from ‘See My Listings’ into this new experience … we believe real estate professionals will receive greater exposure of their brands and client listings.”

The new ‘Find Realtors’ Profile pages are free to agents and brokers, and empower them to share their professional information, details on their company, information on the areas they serve, specializations, current listings, links to their company website, open houses, contact information, headshot photo, and more with prospective clients. A new field allows users and offices to include links to Facebook Fan Pages, Twitter and other social networking sites.

© 2010 Florida Realtors®

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